ABOUT KRISTIN
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Kristin Pierce serves as co-anchor of WISN 12 News at 4:00 p.m. and 5:00 p.m. in Milwaukee, Wisconsin. She brings her community-centric storytelling and insightful journalism to the anchor desk, while also reporting weekdays. Kristin started with WISN in March 2022 as weekend evening anchor. She was promoted to a weekday anchor shortly after.
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Kristin comes to Milwaukee from Louisville, Kentucky where she worked as a morning anchor at WHAS11. Kristin also launched a weekly news segment called "What's Right with Kristin Pierce" which put a spotlight on community members creating positive change within their communities. She was also heavily involved in the Louisville community serving on the communications committee for The Center for Women and Families, the planning committee for The Hunger Walk for Dare to Care and the honorary chairperson for Jefferson County Public Schools.
Prior to the Derby City, Kristin worked in New Orleans, Louisiana. At WWL-TV, Kristin worked as a weekend evening anchor/reporter. In this role, Kristin was first to report on a scandal involving a utility company paying actors to attend city council meetings and speak in favor of a $210 million gas plant. This story led to that utility company being fined $5 million. In New Orleans, she created a segment called "Neighborhood Heroes" which is similar to "What's Right."
Kristin also worked in her hometown Detroit, Michigan. As a reporter for WXYZ/WMYD, she covered several big stories like the corruption trial of former Detroit Mayor Kwame Kilpatrick, the Renisha McBride murder case and the Flint water crisis.
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Before venturing in front of the camera, Kristin spent some time behind the scenes. She worked as an associate producer for WDIV in Detroit and WTVG in Toledo, Ohio.
Kristin graduated cum laude from Bowling Green State University with a Bachelor of Science in Journalism and a minor in Sociology.
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She is a member of the National Association of Black Journalists and a proud member of Alpha Kappa Alpha Sorority, Inc.
EXPERIENCE
2022 - PRESENT
ANCHOR/REPORTER
WISN 12 - MILWAUKEE, WI
Anchor weekday 4 p.m. and 5 p.m. newscasts informing viewers of breaking news, updates and relevant issues
Enterprise news stories along with breaking news while reporting for evening newscasts
Grow individual social following and engage with audiences across social media channels
Create content for station's website, social media accounts
Regularly make station appearances and participate in community events
2019 - 2022
WEEKDAY MORNING ANCHOR
WHAS11- LOUISVILLE, KY
Anchored weekday morning newscasts preparing viewers for the day with breaking news, new stories from overnight and relevant issues
Launched "What's Right" franchise, enterprising community stories that focus on people positively impacting others
Enterprised news stories and special reports for other newscasts
Grew individual social following and engaged with audiences across social media channels
Served on station's Diversity and Inclusion group
Regularly made station appearances and participate in community events
2017 - 2019
ANCHOR/REPORTER
WWL-TV- NEW ORLEANS, LA
Anchored weekend evening newscasts and filled in on weekday newscasts
Active, live reported on breaking and day-of news
Regularly enterprised impactful stories
Grew individual social following and engaged with audiences across social media platforms
Created content for station's website and social media accounts
2013 - 2016
REPORTER
WXYZ/WMYD- DETROIT, MI
Researched newsworthy stories, conducted interviews
Reported original packages for television and digital platforms
Wrote news stories using effective language for broadcast
Contributed daily to the station’s website, social media accounts
2011 - 2013
ASSOCIATE PRODUCER
WDIV- DETROIT, MI
Produced news broadcasts with recent and prominent information
Edited videos for content and clarity to optimize the on-air time
Updated the website and social media sites daily
ANCHOR REEL
REPORTER REEL
PHOTOS
COMMUNITY INVOLVEMENT
Sojourner Family Peace Center, marketing committee
The Center for Women and Families, communications committee
The Hunger Walk for Dare to Care, planning committee
Jefferson County Public Schools, honorary chairperson
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Salute to Women, emcee
National MS Society, emcee
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Kentucky Derby Festival They're Off Luncheon, emcee
#IamHER Domestic Violence Conference, keynote speaker
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15th District PTA Awards Banquet, host
Essence Fest Empowerment Experience, host
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The Powerful Women, campaign team
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Alpha Kappa Alpha Sorority, Inc., member
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Habitat for Humanity, volunteer
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